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Last-mile supply network distribution in omnichannel retailing : a configuration-based typology

Lim, Stanley Frederick W. T.; Rabinovich, Elliot; … - 2016

Persistent link: https://www.econbiz.de/10011600093

The antecedents of cross-functional coordination and their implications for marketing adaptiveness

Mohsen, Kholoud; Eng, Teck Yong - In: Journal of business research : JBR 69 (2016) 12, pp. 5946-5955

Persistent link: https://www.econbiz.de/10011597564

Differential importance of social and economic determinants of relationship performance in professional services

Heirati, Nima; Henneberg, Stephan; Richter, Ansgar; … - In: Industrial marketing management : the international … 76 (2019), pp. 23-35

Persistent link: https://www.econbiz.de/10011990713

A new conceptual lens for marketing : a configurational perspective based on the business model concept

Leischnig, Alexander; Ivens, Björn Sven; Kammerlander, … - In: AMS review : official publication of the Academy of … 7 (2017) 3/4, pp. 138-153

Persistent link: https://www.econbiz.de/10011824772

Needed B2B marketing capabilities : insights from the USA and emerging Latin America

Mora Cortez, Roberto; Johnston, Wesley J. - In: International business review : the official journal of … 27 (2018) 3, pp. 594-609

Persistent link: https://www.econbiz.de/10011856690

Subsidiary knowledge development in knowledge-intensive business services : a configuration approach

Najafi-Tavani, Zhaleh; Zaefarian, Ghasem; Henneberg, Stephan - In: Journal of international marketing 23 (2015) 4, pp. 22-43

Persistent link: https://www.econbiz.de/10011414940

Business model research using an evolutionary theory perspective

Brannon, David L.; Edmond, Verona P. - In: International journal of management & enterprise … 15 (2016) 4, pp. 243-258

Persistent link: https://www.econbiz.de/10011661481

Different recipes for success in business relationships

Zaefarian, Ghasem; Thiesbrummel, Christoph; Henneberg, … - In: Industrial marketing management : the international … 63 (2017), pp. 69-81

Persistent link: https://www.econbiz.de/10011730119

Conceptual and empirical issues in understanding management control combinations

Bedford, David S. - In: Accounting, organizations and society : an … 86 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012426031

Marketing-operations alignment : a review of the literature and theoretical background

Kedwadee Sombultawee; Sakun Boon-itt - In: Operations research perspectives 5 (2018), pp. 1-12

The purpose of this paper is to consolidate existing knowledge and theories on marketing-operations alignment and theoretical background for this organizational alignment. The research used a qualitative literature review approach to identify key contributions to this area and incorporate them...

Persistent link: https://www.econbiz.de/10011956889