Needed B2B marketing capabilities : insights from the USA and emerging Latin America
Roberto Mora Cortez, Wesley J. Johnston
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Mora Cortez, Roberto ; Johnston, Wesley J. |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 27.2018, 3, p. 594-609
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| Subject: | Configuration theory | Convergence-divergence | Business-to-business marketing | Emerging markets | Latin america | Lateinamerika | Latin America | B-to-B-Marketing | Schwellenländer | Emerging economies | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2017.10.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011856690