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Conoscenza di mercato per l'innovazione di prodotto : i percorsi delle imprese moda tra creatività e marketing

Marchi, Gianluca - 2007

Persistent link: https://www.econbiz.de/10003683918

The resilient retail entrepreneur : dynamic capabilities for facing natural disasters

Martinelli, Elisa; Tagliazucchi, Giulia; Marchi, Gianluca - In: International Journal of Entrepreneurial Behavior & Research 24 (2018) 7, pp. 1222-1243

Purpose: The purpose of this paper is to investigate the formative dimensions of organizational resilience – namely dynamic capabilities (DCs) and social capital – displayed by retail entrepreneurs in the face of natural disasters (i.e. the 2012 Emilia earthquake). The paper evaluates...

Persistent link: https://www.econbiz.de/10012069607

Enabling and inhibiting factors in adoption of electronic-reverse auctions : a longitudinal case study in grocery retailing

Martinelli, Elisa; Marchi, Gianluca - In: The international review of retail, distribution and … 17 (2007) 3, pp. 203-218

Persistent link: https://www.econbiz.de/10003503860

Extending lead-user theory to online brand communities : the case of the community Ducati

Marchi, Gianluca; Giachetti, Claudio; Gennaro, Pamela de - In: Technovation : the international journal of … 31 (2011) 8, pp. 350-361

Persistent link: https://www.econbiz.de/10009303975

The role of customer loyalty as a brand extension purchase predictor

Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119

Persistent link: https://www.econbiz.de/10011299067

La formazione del fabbisogno di servizi reali all'internazionalizzazione : un modello knowledge-based

Vignola, Marina; Marchi, Gianluca - In: Piccola impresa (2012) 1, pp. 65-94

Persistent link: https://www.econbiz.de/10009619124

Organizing creativity in the Italian fashion industry

Marchi, Gianluca; Nardin, Giuseppe - In: International studies of management and organization 44 (2014) 1, pp. 7-20

Persistent link: https://www.econbiz.de/10010357920

International market selection for small firms : a fuzzy-based decision process

Marchi, Gianluca; Vignola, Marina; Facchinetti, Gisella; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2198-2212

Persistent link: https://www.econbiz.de/10010462722

Special issue on: growth strategies and internationalisation for SMEs

Marchi, Gianluca (ed.); Matarazzo, Michela (ed.); … - 2020

Persistent link: https://www.econbiz.de/10012510416

Asymmetric correlations and hedging effectiveness of cryptocurrencies for the European stock market

Gambarelli, Luca; Marchi, Gianluca; Muzzioli, Silvia - 2022

Persistent link: https://www.econbiz.de/10013258708

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