Popp, Nels; Jensen, Jonathan; Jackson, Rhett - In: International Journal of Event and Festival Management 8 (2017) 3, pp. 261-273
(bowl age, market population, conference affiliation, bowl game stature, season wins, home attendance, and distance traveled …) predicted 77.5 percent of the variance in bowl game attendance. Research limitations/implications This paper illustrates the use … of predictive modeling for major sport event attendance with a unique sample and variables explored. Future research may …