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Corporate Philanthropy aus strategischer Perspektive

Brink, Alexander - In: Die Unternehmung : Swiss journal of business research … 63 (2009) 1, pp. 75-100

Persistent link: https://www.econbiz.de/10003815217

Managing workplace ethics : an extended conceptualization of ethical sensemaking and the facilitative role of human resources

MacDougall, Alexandra E.; Bagdasarov, Zhanna; Johnson, … - In: Research in personnel and human resources management : … 33 (2015), pp. 121-189

Persistent link: https://www.econbiz.de/10011298072

Multinational ethical capability : a source of competitive advantage

Buller, Paul F.; McEvoy, Glenn M. - In: Transformative organizations : a global perspective, (pp. 405-420). 2004

Persistent link: https://www.econbiz.de/10003288551

The Competitive Advantage of Honesty

Pigors, Mark - 2015

We theoretically and experimentally study the influence of producers' honesty on consumers' purchasing decisions. In a competitive market, producers can save wage costs by lying to their workers. Our treatments vary consumers' observability of within-firm honesty. We show that when producers'...

Persistent link: https://www.econbiz.de/10013013459

Grundlagen des Marketing

Kotler, Philip; Armstrong, Gary; Harris, Lloyd C.; He, … - 2022 - 8., aktualisierte Auflage

Philip Kotlers Bestseller ?Grundlagen des Marketing? zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. Auch die achte Auflage bleibt dem anerkannten Ansatz treu, einen managementorientierten Zugang zum Marketing zu präsentieren und die Haupttrends und -kräfte mit aufzunehmen,...

Persistent link: https://www.econbiz.de/10012796132

Business ethics and environmental fraud : improper competitive advantage in the age of green

Fracarolli Nunes, Mauro; Lee Park, Camila - 2021

Chapter 1: Business Ethics -- Chapter 2: Environmental Fraud -- Chapter 3: Improper Competitive Advantage -- Chapter 4: The Age of Green -- Chapter 5: The Automotive Industry Under Suspicion -- Chapter 6: Dieselgates – VW, FCA, Renault, and PSA -- Chapter 7: Not a “Privilege”:...