//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Two birds and one stone : purp...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
22
Konsumentenverhalten
22
Advertising
15
Werbung
14
Personality psychology
11
Persönlichkeitspsychologie
11
Advertising effects
9
Werbewirkung
9
Target group
6
Zielgruppe
6
Artificial intelligence
5
Emotion
5
Künstliche Intelligenz
5
Mehrsprachigkeit
5
Multilingualism
5
Cancer
4
Krebskrankheit
4
Brand management
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Decision
3
Decision-making
3
Developing countries
3
Entscheidung
3
Entwicklungsländer
3
Ethnic group
3
Ethnische Gruppe
3
Experiment
3
Frauen
3
Gender
3
Geschlecht
3
Language
3
Markenführung
3
Psychology of advertising
3
Regional cluster
3
Regionales Cluster
3
Semiotics
3
Social Marketing
3
Social marketing
3
Sprache
3
more ...
less ...
Online availability
All
Undetermined
29
Free
26
Type of publication
All
Article
65
Book / Working Paper
22
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Arbeitspapier
7
Working Paper
7
Graue Literatur
4
Non-commercial literature
4
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
Interview
1
more ...
less ...
Language
All
English
63
Undetermined
21
German
3
Author
All
Puntoni, Stefano
69
Puntoni, S.
13
Langhe, Bart de
11
Van Osselaer, Stijn M. J.
8
Sweldens, Steven
7
Vanhamme, Joelle
7
Tavassoli, Nader T.
6
Giesler, Markus
5
Paolacci, Gabriele
5
Ritson, Mark
5
Warlop, Luk
5
Botti, Simona
4
Fuchs, Christoph
4
Giuliano, Paola
4
Leung, Eugina
4
Lindgreen, Adam
4
Reed, Americus
4
Urminsky, Oleg
4
Walker Reczek, Rebecca
4
Bartels, Daniel M.
3
Fernandes, Daniel
3
Forehand, Mark R.
3
Hamilton, Rebecca W.
3
Lenoir, Anne-Sophie I.
3
Lund-Thomsen, Peter
3
Newman, George
3
Rips, Lance
3
Schroeder, Jonathan E.
3
Wertenbroch, Klaus
3
Cito, Maria Cristina
2
Cowley, Elizabeth
2
De Freitas, Julian
2
Hooge, Ilona E. de
2
Larrick, Richard
2
Maira, Elisa
2
McGill, Ann L.
2
Osselaer, Stijn M. J. van
2
Reed, Americus, II
2
Schreier, Martin
2
Schroeder, Jonathan
2
more ...
less ...
Institution
All
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Published in...
All
Journal of marketing research : JMR
7
ERIM report series research in management
6
Journal of marketing
6
ERIM Report Series Reference
5
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Harvard-Business-Manager : das Wissen der Besten
3
Journal of business ethics : JOBE
3
Journal of business research : JBR
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Harvard business review : HBR
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of Consumer Psychology
2
Journal of Consumer Research
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of the Association for Consumer Research : JACR
2
Marketing letters : a journal of research in marketing
2
Organizational Behavior and Human Decision Processes
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Business Horizons
1
Business strategy review
1
Harvard Business School Marketing Unit Working Paper
1
Journal of Economic Psychology
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of retailing
1
Katholieke Universiteit Leuven: Faculty of Business and Economics OR
1
MIT sloan management review
1
MO
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Letters
1
more ...
less ...
Source
All
ECONIS (ZBW)
65
OLC EcoSci
10
RePEc
10
Other ZBW resources
2
Showing
1
-
10
of
87
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Two Birds and One Stone
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
International journal of advertising : the quarterly …
40
(
2011
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10009976458
Saved in:
2
Two Birds and One Stone
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10008885215
Saved in:
3
Gute Sache, schlechte Farbe
Puntoni, Stefano
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
10
,
pp. 12-13
Persistent link: https://www.econbiz.de/10009303749
Saved in:
4
"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal
Puntoni, Stefano
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003402313
Saved in:
5
Already here : metaverse in touch and sound
Puntoni, Stefano
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 174-176
Persistent link: https://www.econbiz.de/10014470782
Saved in:
6
Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano
;
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
Saved in:
7
Social context and advertising memory
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 284-296
Persistent link: https://www.econbiz.de/10003486929
Saved in:
8
Categorization by groups and individuals
Hamilton, Rebecca W.
;
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Organizational behavior and human decision processes : …
112
(
2010
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10003971711
Saved in:
9
Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
Saved in:
10
Categorization by groups
Hamilton, Rebecca W.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381144
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->