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Differentiated fear appeals : the role of secondary emotions in motivating appraisals of self-accountability and action
Grasshoff, Kirsten Anne - 2003
Persistent link: https://www.econbiz.de/10003564809
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The spacing effect in marketing : a review of extant findings and directions for future research
Noel, Hayden; Vallen, Beth - In: Psychology & marketing 26 (2009) 11, pp. 951-969
Persistent link: https://www.econbiz.de/10003900006
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The impact of 3d virtual haptics in marketing
Jin, Seung-A. Annie - In: Psychology & marketing 28 (2011) 3, pp. 240-255
Persistent link: https://www.econbiz.de/10008902983
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Metaphoric advertisement comprehension : the role of cerebral hemispheres
Vance, Kristy; Virtue, Sandra - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 41-50
Persistent link: https://www.econbiz.de/10008908956
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Einfluss olfaktorischer Reize auf das Kaufverhalten in Handelsagglomerationen
Teller, Christoph - 2007
Persistent link: https://www.econbiz.de/10003568160
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The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo; Haley, Eric; Avery, Elizabeth Johnson - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
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Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.; Kyrousi, Antigone G. - In: Corporate communications : an international journal 20 (2015) 3, pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
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Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan; Ratneshwar, Srinivasan - In: Journal of promotion management : JPM 22 (2016) 3, pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
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Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.; Ashley, Christy - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10009536710