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How the source of word-of-mouth influences information processing in the formation of brand attitudes

Herold, Kristiina; Tarkiainen, Anssi; Sundqvist, Sanna - In: Journal of marketing for higher education 26 (2016) 1, pp. 64-85

Persistent link: https://www.econbiz.de/10011497255

High-tech, high turbulence, high performance? The role of competitive environment in the relationship between technology intensity, customer orientation and export performance

Kuivalainen, Olli; Sundqvist, Sanna; Cadogan, John W. - In: International business in an enlarging Europe, (pp. 27-41). 2005

Persistent link: https://www.econbiz.de/10002765310

Microfoundations of network exploration and exploitation capabilities in international opportunity recognition

Faroque, Anisur Rahman; Morrish, Sussie C.; … - In: International business review : the official journal of … 30 (2021) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10012484653

The usage of large data sets in online consumer behaviour : a bibliometric and computational text-mining–driven analysis of previous research

Vanhala, Mika; Lu, Chien; Peltonen, Jaakko; Sundqvist, Sanna - In: Journal of business research : JBR 106 (2020), pp. 46-59

Persistent link: https://www.econbiz.de/10012158318

The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process

Sipilä, Jenni; Herold, Kristiina; Tarkiainen, Anssi; … - In: Journal of business research : JBR 80 (2017), pp. 176-187

Persistent link: https://www.econbiz.de/10011771485

How service values influence the processing of word-of-mouth in the evaluation of credence beliefs

Herold, Kristiina; Sipilä, Jenni; Tarkiainen, Anssi; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 59-76

Persistent link: https://www.econbiz.de/10011706611

Toward an improved conceptual understanding of consumer ambivalence

Sipilä, Jenni; Tarkiainen, Anssi; Sundqvist, Sanna - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 147-162

Persistent link: https://www.econbiz.de/10011975491

Do Innovative Attitudes and Behavior Lead to Adoption?

Frank, Lauri; Sundqvist, Sanna; Puumalainen, Kaisu; … - In: Journal of euro-marketing 15 (2006) 3, pp. 11-22

Persistent link: https://www.econbiz.de/10007287674

Firms' degree of born-globalness, international entrepreneurial orientation and export performance

Kuivalainen, Olli; Sundqvist, Sanna; Servais, Per - In: Journal of World Business 42 (2007) 3, pp. 253-267

Despite the recent increase in 'born-global' studies, there has been little research on how the scale and scope of being a born-global firm affects performance: most of the earlier research takes no account either the number of or the distances between the countries on firm or export...

Persistent link: https://www.econbiz.de/10009201729

Key antecedents to "export" market-oriented behaviors: a cross-national empirical examination

Cadogan, John W.; Paul, Nicola J.; Salminen, Risto T.; … - In: International journal of research in marketing : IJRM ; … 18 (2001) 3, pp. 261-282

Persistent link: https://www.econbiz.de/10006179550