Indirect network effects are of prime interest to marketers because they affect the growth and takeoff of software availability for, and hardware sales of, a new product. While prior work on indirect network effects in the economics and marketing literature is valuable, these literatures show...

The theoretical literature on platforms and network effects predicts that initial growth of a platform depends on the market’s expectations of future installed base. This paper tests this claim, reporting on a field experiment in which invitations to join a newly launched platform were sent to...

The theoretical literature on platforms and network effects predicts that the initial growth and takeoff of a platform crucially depends on the market's expectations of the future installed base. This paper tests this claim, reporting on a field experiment in which invitations to join a newly...