Recent trends of fast adoption of CRM, whether as a philosophy, a strategy, an aid to the general marketing effort and mix, or merely as a fashion; as every body else is doing it; is driven by a clear acknowledgement and recognition that long-term relationships with customers are one of the most...

This presentation discusses the impact of the Program for the Development of the Industrial Districts in Brazil. It includes the program background, an output and outcomes comparison, the key findings of the impact evaluation, and a series of lessons and recommendations. The presentation was...

This presentation discusses the impact of the Program for the Support of the Software Sector in Uruguay. It includes a brief summary of the project, the program outputs and outcomes, the key findings of the impact evaluation, and lessons and recommendations. It was presented at the Impact...

The purpose of this impact evaluation is to assess the success of the Business Development Program for the Software Industry in Uruguay in achieving and sustaining results over time. The evaluation had six general objectives: The impact assessment combined an overall program lifecycle analysis...

Specialized financial institutions (SFIs) have a clear interest in tapping the small business lending market, but frequently lack the know-how for doing so in a sustainable manner. This guide outlines the key conditions and steps SFIs need to take in order to set up and develop sustainable small...

Up to now, most research has been conducted on the internationalization strategies of large media companies and groups. But tapping new foreign markets is also relevant to small- and medium-sized enterprises (SMEs) of all media sectors. This paper therefore focuses on the internationalization...