Takano, Kaori - In: Corporate Communications: An International Journal 22 (2017) 1, pp. 60-79
public schools associated with a new food education law in Japan. It describes how an internationally recognized soy sauce … maker, Kikkoman, effectively entered a previously untapped market, public schools in Japan, and improved its corporate image … communication in Japan because this is a single case study with interviews with one company representative and observations at two …