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The online environment and new digital technologies threaten the viability of the music and film industries …
Persistent link: https://www.econbiz.de/10014067314
This study investigated the determinants of digital music success. We identified information sources and factors that … may influence the consumption of digital music in both the short and longer term: song and artist characteristics …. Second, regarding social promotional media factors, online teaser videos affected only short-term digital music success …
Persistent link: https://www.econbiz.de/10013227342
This paper discusses the impact of new information technologies, especially Internet, in the structure of the music … industry and offers an assessment of the main influences that are reconfiguring the operation of music creation and production … strategic responses of established players in the sector. Expansion opportunities and the creative potential of Cuban music were …
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