Innovative Gestaltungsansätze der Distributionssysteme in der Musikwirtschaft : eine empirische Analyse vor dem Hintergrund aktueller distributiver Herausforderungen
Year of publication: |
2004
|
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Authors: | Wiedmann, Klaus-Peter |
Other Persons: | Ludewig, Dirk (contributor) ; Eichholz, Hendrik (contributor) |
Publisher: |
Hannover : Univ., Lehrstuhl für ABWL und Marketing II |
Subject: | Musik | Music | Vertrieb | Physical distribution | Musikwirtschaft | Music industry | Electronic Commerce | E-commerce |
Description of contents: | Table of Contents [gbv.de] |
Extent: | VIII, 127 S graph. Darst 297 mm x 210 mm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | German |
Notes: | Literaturverz. S. 94 - 110 |
ISBN: | 3-932106-75-X |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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