This paper investigates the impact of product category, perceived risk, and brand name on consumers' willingness to pay (WTP) for greener (recycled/remanufactured) products. Results provide an understanding on how consumers differentiate between types of products when stating their WTP. The...

1. Introduction to the field of technology innovation management -- 2. R&D process models -- 3. Technology development and innovative practice -- 4. Social influence and human interaction with technology -- 5. Diffusion and innovation : an organizational perspective -- 6. Knowledge and change in...