quality information, price information, and horizontal match information. Equilibrium is unique whenever advertising is …We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting … consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over …

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …

Grossman and Helpman (1991) quality ladder model. The key difference is that the model in this paper allows advertising to …This paper studies how advertising influences firms’ incentives to invest in R&D. The link between advertising and … industry innovation is important, not only because advertising can spur R&D by spreading product knowledge, but also because …

quality information, price information, and horizontal match information. Equilibrium is unique whenever advertising is …We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting … consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over …

comparative advertising would lead to significant estimation bias. Result (iii) is consistent with recent theoretical work that …

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …

, advertising can serve as a signal of product quality for experience goods. As such, advertising might help skilled new freelancers … without reputation on a platform to obtain a first job, by providing a quality signal to employers. This study empirically … explores the role of advertising in online labor markets using transactional data from a major platform. While indeed newer …

There is widespread evidence that some firms use false advertising to overstate the value of their products. We … advertising actively influences rational buyers, and analyze the effects of policy under different welfare objectives. We … establish precise conditions where policy optimally permits a positive level of false advertising, and show how these conditions …

The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand …'s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous … consumption by rendering brands a signalling device. In a price competition framework, we show that advertising increases …

There is widespread evidence that some firms use false advertising to overstate the value of their products. Using a … advertising actively influences rational buyers. We analyze the effects of policy under different welfare objectives and establish … a set of demand and parameter conditions where policy optimally permits a positive level of false advertising. Further …