advertising on television (TV) to compete for a greater share of the market of a particular good. Government regulations limit the … total amount of negative advertising time either firm can buy. The two rival firms choose how much negative advertising time … this equilibrium is unique. Finally, we ascertain the amount of negative advertising time the two firms would buy if they …

We study the strategic interaction between a new good producer and a remanufacturer who use advertising campaigns to … its advertising campaign. The two rival firms care only about capturing a dominant share of the relevant market. Hence, if … strategies yields a clear and unique prediction about the outcome of the advertising game …

-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

strategic interaction between firms that choose quality levels and anger-prone customers who pick their supplier based on their … expectations of suppliers' quality. Strategic interaction can allow for multiple equilibria including some in which no firm invests … in high quality. Allowing customers to voice their anger on peer-review fora can eliminate low-quality equilibria, and …

strategic interaction between firms that choose quality levels and anger-prone customers who pick their supplier based on their … expectations of suppliers’ quality. Strategic interaction can allow for multiple equilibria including some in which no firm invests … in high quality. Allowing customers to voice their anger on peer-review fora can eliminate low-quality equilibria, and …

-comparative advertising a firm signals its own quality, under comparative advertising a firm signals the quality differential. In both …Two firms produce a product with a horizontal and a vertical characteristic that we call quality. The difference in the … quality levels determines how the firms share the market. Consumers do not observe quality before purchase. Under non …

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …