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Randon, Emanuela - 2012

Estimation and measurement of consumption externalities are still challenging problems in applied research. In this paper, externalities as Nash equilibrium are estimated using consumer demand theory and a large data set. We estimate Nash equilibrium consumption externalities in petrol budget...

Persistent link: https://www.econbiz.de/10014168029

Consumer Deliberation and Product Line Design

Guo, Liang; Zhang, Juanjuan - 2012

This paper studies optimal product line design when consumers need to incur costly deliberation to uncover their valuation for quality. To induce deliberation, the firm must maintain quality dispersion and cut the price of the high-end product, so that consumers are motivated to deliberate in...

Persistent link: https://www.econbiz.de/10014168041

The Role of Informal Sources of Information in the Polish Consumer Market

Wójcik, Jacek; Doligalski, Tymoteusz - 2012

The paper presents results of the research conducted in 2009 with the participation of 466 Internet users via an online survey. The research showed that consumers before the purchase utilize formal sources of information about the product more often than informal ones. Nevertheless, the more...

Persistent link: https://www.econbiz.de/10014168048

Building Strong Service Brands : The Hierarchical Relationship between Brand Equity Dimensions

Balaji, M.S - 2012

This study examines the hierarchical relationship between the brand equity dimensions of brand awareness, brand image, perceived quality, brand association and brand loyalty in service context. Analysis of data collected from actual consumers of mobile telecommunications showed significant...

Persistent link: https://www.econbiz.de/10014168202

How Targeting Affects Customer Search : A Field Experiment

Fong, Nathan M. - 2016

It has become common practice for retailers to personalize direct marketing efforts based on customer transaction …

Persistent link: https://www.econbiz.de/10014168246

Surveying innovation in samples of individual end consumers

de Jong, Jeroen P.J - 2016

Rather than businesses, individual end consumers may develop innovations for themselves. Typically such innovators are not bothered with protecting their innovation-related knowledge, a phenomenon recently coined as ‘free innovation’ (von Hippel, E. (in press), Free Innovation, MIT Press:...

Persistent link: https://www.econbiz.de/10014168471

Use of Health Care Services and Access Issues by Type of Health Plan : Findings from the EBRI/MGA Consumer Engagement in Health Care Survey

Fronstin, Paul - 2012

This paper examines the impact of plan type, health status, and income on the use of health care services. It also examines differences in the use of health services within the CDHP population. Data from the 2005-2007 EBRI/Commonwealth Fund Consumerism in Health Care Survey and the 2008-2011...

Persistent link: https://www.econbiz.de/10014168521

Consumption Smoothing in Russia

Notten, Geranda; Crombrugghe, Denis de - 2012

Using a panel from the Russian Longitudinal Monitoring Survey (1994–2004), this paper investigates to what extent Russian households have been able to maintain their living standards while suffering income shocks. Consumption smoothing is modelled by means of an equilibrium correction...

Persistent link: https://www.econbiz.de/10014168996

Expert Opinion and Quality Perception of Consumers : Evidence from New York City Restaurants

Gergaud, Olivier; Storchmann, Karl; Verardi, Vincenzo - 2012

Exploiting a natural experiment for New York City restaurants we analyze whether consumers’ quality perception is influenced by newly appearing expert opinion. As the leading restaurant guide Zagat has rated New York City’s restaurants since 1979 by drawing on consumer surveys. In 2005, with...

Persistent link: https://www.econbiz.de/10014169395

Innovations in Shopper Marketing : Current Insights and Future Research Issues

Shankar, Venkatesh; Inman, Jeffrey; Mantrala, Murali; … - 2020

Shopper marketing refers to the planning and execution of all marketing activities that influence a shopper along, and …, consumption, repurchase, and recommendation. The goal of shopper marketing is to enable a win-win-win solution for the shopper …-retailer- manufacturer. Shopper marketing has emerged as a key managerial practice among manufacturers and retailers, who are eagerly …

Persistent link: https://www.econbiz.de/10014169520