Innovations in Shopper Marketing : Current Insights and Future Research Issues
Year of publication: |
2020
|
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Authors: | Shankar, Venkatesh ; Inman, Jeffrey ; Mantrala, Murali ; Kelley, J. Eileen ; Rizley, Ross |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Marktforschung | Market research | Vertriebsweg | Distribution channel |
Extent: | 1 Online-Ressource (15 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Retailing 87S (1, 2011) S29-S42 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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