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Planned versus unplanned timing changes in payment and product receipt : implications for sales promotion and services management strategy
Spears, Nancy; Mowen, John C.; Chakraborty, Goutam - In: Psychology & marketing 27 (2010) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10003956553
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Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Sun, Qin; Spears, Nancy - In: Journal of electronic commerce research : JECR 13 (2012) 2, pp. 122-134
Persistent link: https://www.econbiz.de/10009573339
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Revisiting Western time orientations
Spears, Nancy; Amos, Clinton - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 189-197
Persistent link: https://www.econbiz.de/10009575361
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An investigation of match-up effects : influential sources of fit and the generative role of imagination
Holmes, Gary R.; Spears, Nancy; Blankson, Charles - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 151-165
Persistent link: https://www.econbiz.de/10009770253
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Need for touch and information processing strategies : an empirical examination
Yazdanparast, Atefeh; Spears, Nancy - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 415-421
Persistent link: https://www.econbiz.de/10009668408
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Can consumers forgo the need to touch products? : an investigation of nonhaptic situational factors in an online context
Yazdanparast, Atefeh; Spears, Nancy - In: Psychology & marketing 30 (2013) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10009716244
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Twentieth century female and images : cultural interconnections, social learning, and the dialectical logic of advertising
Spears, Nancy; Amos, Clinton - In: Journal of business research : JBR 67 (2014) 4, pp. 441-448
Persistent link: https://www.econbiz.de/10010362120
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Point of purchase or point of frustration? : consumer frustration tendencies and response in a retail setting
Van Steenburg, Eric; Spears, Nancy; Fabrize, Robert O. - In: Journal of consumer behaviour : an international … 12 (2013) 5, pp. 389-400
Persistent link: https://www.econbiz.de/10010200859
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Seeking consistency between planning orientation and situational purchase mindset
Spears, Nancy; Amos, Clinton; Yazdanparast, Atefeh - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 28-37
Persistent link: https://www.econbiz.de/10011485435
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Revealing obstacles to the consumer imagination
Spears, Nancy; Yazdanparast, Atefeh - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 363-372
Persistent link: https://www.econbiz.de/10010403220