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Marketing as value co-creation...
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Gummesson, Evert
132
Mele, Cristina
94
Polese, Francesco
34
Russo Spena, Tiziana
28
Colurcio, Maria
9
Pels, Jaqueline
9
Russo-Spena, Tiziana
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Kuusela, Hannu
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Nuutinen, Maaria
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Perry, Chad
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Vargo, Stephen L.
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Cialabrini, Stefania
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Edvardsson, Bo
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La Salandra, Alessandra
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Journal of Service Management
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6
Journal of Business & Industrial Marketing
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jbm - Journal of Business Market Management
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Managing service quality : MSQ ; an international journal
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Applying qualitative methods to marketing management research
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1
Editorial: The 2013 Naples Forum on Service
Gummesson, Evert
;
Mele, Cristina
;
Polese, Francesco
- In:
jbm - Journal of Business Market Management
6
(
2013
)
4
,
pp. I-VII
Persistent link: https://www.econbiz.de/10010330083
Saved in:
2
The 2013 Naples Forum on Service
Gummesson, Evert
;
Mele, Cristina
;
Polese, Francesco
- In:
Journal of business market management : JBM
6
(
2013
)
4
,
pp. 1-7
Persistent link: https://www.econbiz.de/10010232739
Saved in:
3
Marketing as value co-creation through network interaction and resource integration
Gummesson, Evert
;
Mele, Cristina
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 181-198
Persistent link: https://www.econbiz.de/10008758135
Saved in:
4
The Naples Forum on Service : developing theory through the practices of a community
Gummesson, Evert
;
Mele, Cristina
;
Polese, Francesco
- In:
Marketing theory
16
(
2016
)
2
,
pp. 266-268
Persistent link: https://www.econbiz.de/10011495732
Saved in:
5
Complexity and viability in service ecosystems
Gummesson, Evert
;
Mele, Cristina
;
Polese, Francesco
- In:
Marketing theory
19
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012001470
Saved in:
6
Special issue: complexity and viability in service ecosystems
Gummesson, Evert
(
ed.
);
Mele, Cristina
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012001494
Saved in:
7
Once upon a time ... technology : a fairy tale or a marketing story? : editorial
Mele, Cristina
;
Polese, Francesco
;
Gummesson, Evert
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 965-973
Persistent link: https://www.econbiz.de/10012178594
Saved in:
8
Naples Forum 2015 special issue
Polese, Francesco
(
ed.
);
Mele, Cristina
(
ed.
); …
-
Naples Forum on Service <4., 2015, Neapel>
-
2017
Persistent link: https://www.econbiz.de/10011797932
Saved in:
9
Guest editorial: Value co-creation as a complex adaptive process
Polese, Francesco
;
Mele, Cristina
;
Gummesson, Evert
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 926-929
Persistent link: https://www.econbiz.de/10011797934
Saved in:
10
Editorial: The 2013 Naples Forum on Service
Gummesson, Evert
;
Mele, Cristina
;
Polese, Francesco
- In:
jbm - Journal of Business Market Management
6
(
2013
)
4
,
pp. I-V
Persistent link: https://www.econbiz.de/10010954468
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