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Enabling relationship structures and relationship performance improvement: The moderating role of relational capital
Kohtamäki, Marko; Vesalainen, Jukka; Henneberg, Stephan; … - In: Industrial marketing management : the international … 41 (2012) 8, pp. 1298-1309
Persistent link: https://www.econbiz.de/10010050588
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Understanding B2B and the Web: the acceleration of coordination and motivation
Berthon, Pierre; Ewing, Michael; Pitt, Leyland; Naudé, … - In: Industrial marketing management : the international … 32 (2003) 7, pp. 553-562
Persistent link: https://www.econbiz.de/10006253862
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Judgmental Modeling as a Tool for Analyzing Market Structure: An Application in the Plastics Industry
Naudé, Peter - In: Industrial marketing management : the international … 24 (1995) 3, pp. 227
Persistent link: https://www.econbiz.de/10006335766
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A comparison of manufacturers and financial services suppliers' and buyers' use of relationship management methods
Leek, Sheena; Turnbull, Peter W.; Naudé, Peter - In: Industrial marketing management : the international … 33 (2004) 3, pp. 241-250
Persistent link: https://www.econbiz.de/10006248632
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Modeling the effect of losing a key individual on internal and external relationships
Zolkiewski, Judith M.; Naudé, Peter; Waller, Stephen R. - In: Journal of business market management : jbm 2 (2008) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10009060654
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Exploiting the B2B knowledge network: New perspectives and core concepts
Naudé, Peter; Henneberg, Stephan; Zolkiewski, Judy; … - In: Industrial marketing management : the international … 38 (2009) 5, pp. 493-495
Persistent link: https://www.econbiz.de/10008878791
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Strategic investments in entrepreneurial brand ventures by large incumbents
Van Rensburg, Deryck J.; Naudé, Peter; Fayena, Izak - In: Journal of strategy and management 17 (2024) 1, pp. 140-166
Persistent link: https://www.econbiz.de/10014475852
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Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James; Iredale, Sophie; Naudé, Peter - In: Industrial marketing management : the international … 115 (2023), pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
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The role of visioning in business network strategizing
Abrahamsen, Morten H.; Halinen, Aino; Naudé, Peter - In: Journal of business research : JBR 154 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013468741
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Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed; Naudé, Peter; Smith, Paul; … - In: Industrial marketing management : the international … 108 (2023), pp. 263-275
Persistent link: https://www.econbiz.de/10014227557