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How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach

Bigné Alcañiz, J. Enrique; Simonetti, Aline; Ruiz … - In: Journal of business research : JBR 123 (2021), pp. 279-288

Persistent link: https://www.econbiz.de/10012430510

Advance booking across channels : the effects on dynamic pricing

Bigné Alcañiz, J. Enrique; Nicolau, Juan Luis; … - In: Tourism management : research, policies, practice 86 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012595639

The background music-content congruence of TV advertisements : a neurophysiological study

Ausin-Azofra, Jose Manuel; Bigné Alcañiz, J. Enrique; … - In: European research on management and business economics 27 (2021) 2, pp. 1-14

Music affects viewers’ responses to advertisements. In this study we present the findings of an experiment that investigates the emotional and cognitive reactions of subjects’ brains during exposure to television advertisements with music congruent, and incongruent, with the advertisement...

Persistent link: https://www.econbiz.de/10012596271

New frontiers in tourism : destinations, resources, and managerial perspectives

Kozak, Metin (ed.); Rita, Paulo (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011823882

Combined use of neuroscience and virtual reality for business applications

Bigné Alcañiz, J. Enrique - In: Biometrics and neuroscience research in business and …, (pp. 295-315). 2024

Persistent link: https://www.econbiz.de/10014560409

The functional-psychological continuum in the cognitive image of a destination: A confirmatory analysis

Bigné Alcañiz, Enrique; Sánchez García, Isabel; … - In: Tourism management : research, policies, practice 30 (2009) 5, pp. 715-723

Persistent link: https://www.econbiz.de/10008257404

The functional-psychological continuum in the cognitive image of a destination: A confirmatory analysis

Bigné Alcañiz, Enrique; Sánchez García, Isabel; … - In: Tourism management : research, policies, practice 30 (2009) 5, pp. 715-724

Persistent link: https://www.econbiz.de/10008891767

Does virtual reality trigger visits and booking holiday travel packages?

Bigné Alcañiz, J. Enrique; Maturana, Patricio - In: The Cornell hospitality quarterly 64 (2023) 2, pp. 226-245

Persistent link: https://www.econbiz.de/10014253107

How visual attention to social media cues impacts visit intention and liking expectation for restaurants

Simonetti, Aline; Bigné Alcañiz, J. Enrique - In: International journal of contemporary hospitality management 34 (2022) 6, pp. 2049-2070

Persistent link: https://www.econbiz.de/10013412516

Are customer star ratings and sentiments aligned? : a deep learning study of the customer service experience in tourism destinations

Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; … - In: Service business 17 (2023) 1, pp. 281-314

Persistent link: https://www.econbiz.de/10014282967