Epistemological evolution of corporate social responsibility in marketing
Enrique Bigné Alcañiz; Alejandro Alvarado Herrera; Rafael Currás Pérez
Year of publication: |
2009
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Authors: | Bigné Alcañiz, Enrique ; Alvarado Herrera, Alejandro ; Currás Pérez, Rafael |
Published in: |
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing. - Berlin : Springer, ISSN 1865-1704, ZDB-ID 23969507. - Vol. 6.2009, 1, p. 35-50
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