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Diffusion of franchising as an innovation of managerial organization
Ruiz Conde, Enar; Leeflang, Peter - In: Marketing : journal of research and management 2 (2006) 2, pp. 65-75
Persistent link: https://www.econbiz.de/10003391482
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Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.; Osinga, Ernst C.; Ruiz Conde, Enar; … - In: Innovation and marketing in the pharmaceutical industry …, (pp. 591-628). 2014
Persistent link: https://www.econbiz.de/10010353471
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La difusión de la franquicia como innovación de organización empresarial
Ruiz Conde, Enar (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001583014
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Modeling competitive responsiveness
Leeflang, Peter - In: Handbook of marketing decision models, (pp. 211-251). 2008
Persistent link: https://www.econbiz.de/10003755270
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Scientification of marketing : [66. Sitzung vom 10. März 2010 in Düsseldorf]
Leeflang, Peter - 2011
Persistent link: https://www.econbiz.de/10009262056
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Modeling competitive reaction effects
Leeflang, Peter - In: Schmalenbach business review : sbr 60 (2008) 4, pp. 322-358
Persistent link: https://www.econbiz.de/10003762295
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Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.; Leeflang, Peter; Wittink, Dick R. - 1992
Persistent link: https://www.econbiz.de/10000834438
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Sprinter-type macro-flow models
Nijkamp, Willem G.; Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
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Comparing scanner data with traditional store audit data
Foekens, Eijte W.; Leeflang, Peter - 1991
Persistent link: https://www.econbiz.de/10000811282