Vortrag auf der 1. Science meets Publishing-Konferenz zum Thema mobiles Internet als Vertriebsweg unter berücksichtigung der Heterogenität.

into markets outside the country. Vice versa for foreign companies in Japan. The world’s number onemobile phone vendor Nokia is seldom recognized among the Japanese people. Japan has its own isolatedmarket within the country.There may be various reasons for this, for example, difference of...

In this paper we describe mobile virtual healthcare communities as a solution for meeting cancerpatients information and interaction needs. After an introduction into the healthcare system and itspotential starting points for virtual communities, we focus on cancer patients. We analyse...

The mobile data communication is a much discussed topic since several years. So far, there are nosweeping applications established yet. This work investigates successful business models in themobile internet and the relevant general conditions regarding market, technological and useracceptance...

Always-on und Always-in-Touch – das neue Kaufverhalten -- Social Commerce als Basisfaktor Nr. 1 des SoLoMo -- Location Based Services als Basisfaktor Nr. 2 des SoLoMo -- Mobile Commerce als Basisfaktor Nr. 3 des SoLoMo -- Empirische Studie von kaufDA – Status und Potenziale von Location...