Influences of "appscape" on mobile app adoption and m-loyalty
Year of publication: |
November 2018
|
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Authors: | Kumar, Deepak S. ; Purani, Keyoor ; Viswanathan, Shyam A. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 132-141
|
Subject: | Visual aesthetics | Appscapes | m-loyalty | Kaplan's information processing model | m-commerce | Mobile Business | Mobile business | Ästhetik | Aesthetics | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Visualisierung | Visualization | Prozessmanagement | Business process management | Informationsverhalten | Information behaviour | Mobiltelefon | Mobile phone |
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