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Webbasierte Anwendungen als Lösungsansatz für die Heterogenitätim mobilen Internet
Christmann, Stefan; Hagenhoff, Svenja; Caus, Thorsten - Institut für Wirtschaftsinformatik <Göttingen> / … - 2010
In addition to mobility, heterogeneity is one of the root causes for challenges of the mobileInternet. At all levels heterogeneity can be found: For handsets, networks and software. Thisdiversity leads to negative consequences, both technological and economic, for stakeholdersof the value chain...
Persistent link: https://www.econbiz.de/10009128188
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A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha; Pauwels, Koen; Peng, Chenming - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
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Mobile app introduction and online and offline purchases and product returns
Narang, Unnati; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
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Mobile Learning mit der E-Plus TRAININGSAKADEMIE
Alì, Frank Stefan; Krane, Svenja - In: Innovationen im Personalmanagement : die spannendsten …, (pp. 209-224). 2014
Persistent link: https://www.econbiz.de/10010422779
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Crafting experiential value via smartphone apps channel
Sajad Rezaei; Naser Valaei - In: Marketing intelligence & planning 35 (2017) 5, pp. 688-702
Persistent link: https://www.econbiz.de/10011774662
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On the relationship between print and mobile channels for newspapers
Winter, Patrick; Alpar, Paul - In: Electronic markets : the international journal on … 28 (2018) 1, pp. 79-92
Persistent link: https://www.econbiz.de/10011874089
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Analysis of Stop-and-Wait ARQ for a wireless channel
De Vuyst, Stijn; Tworus, Krzysztof; Wittevrongel, Sabine; … - In: 4OR : a quarterly journal of operations research 7 (2009) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10003824826
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Mobile Retail Services : innovative mobile Dienste im Rahmen des Multi-Channel-Retailings
Schürmann, Frank - 2013
Persistent link: https://www.econbiz.de/10009756644
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Channel choices and revenue logics of software companies developing mobile games
Rajala, Risto; Rossi, Matti; Tuunainen, Virpi Kristiina; … - In: Managing business in a multi-channel world : success …, (pp. 220-234). 2005
Persistent link: https://www.econbiz.de/10003121070