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ECONIS (ZBW)
114
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49
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BASE
6
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3
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2
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What drives word-of-mouth? : the roles of product originality and usefulness ; Report No. 06-111
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 81-100
Persistent link: https://www.econbiz.de/10003346489
Saved in:
2
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
3
What drives word-of-mouth? : the roles of product originality and usefulness ; Report No. 06-111
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009893460
Saved in:
4
The NPV of bad news
Goldenberg, Jacob
;
Libai, Barak
;
Moldovan, Sarit
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 186-200
Persistent link: https://www.econbiz.de/10003561953
Saved in:
5
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitiva
-
2011
Persistent link: https://www.econbiz.de/10009357346
Saved in:
6
The NPV of bad news
Goldenberg, Jacob
;
Libai, Barak
;
Moldovan, Sarit
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 186-200
Persistent link: https://www.econbiz.de/10007765867
Saved in:
7
Cellular automata modeling of resistance to innovations: Effects and solutions
Moldovan, Sarit
;
Goldenberg, Jacob
- In:
Technological forecasting & social change : an …
71
(
2004
)
5
,
pp. 425-442
Persistent link: https://www.econbiz.de/10007806840
Saved in:
8
"Share and scare" : solving the communication dilemma of early adopters with a high need for uniqueness
Moldovan, Sarit
;
Steinhart, Yael
;
Ofen, Shlomit
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010485558
Saved in:
9
Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit
;
Steinhart, Yael
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
Saved in:
10
Mind the gap : how smaller numerical differences can increase product attractiveness
Shoham, Meyrav
;
Moldovan, Sarit
;
Steinhart, Yael
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 761-774
Persistent link: https://www.econbiz.de/10011951055
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