This study integrates international joint venture (IJV) literature on ownership, trust, and legalism and examines their effects as enforcement mechanisms on IJV satisfaction. The hypotheses are tested across three samples of managers - Chinese, Western, and Asian - in China-based IJVs. Results...

Purpose – This paper aims to discuss inconsistent and often contradictory consumer values and consumption behaviours in contemporary China. The seemingly paradox is explained by the dual structure theory of consumer value system. Design/methodology/approach – This study provides a...