Dzienziol, Jochen; Eberhardt, Michael; Renz, Annette; … - Universität <Augsburg> / Lehrstuhl für BWL, … - 2001
For several years, the financial services industry has discovered the opportunities of differentchannels like the Internet, call-centers, WAP etc. Many banks built up separate direct banksfocusing exclusively on the Internet and/or call-centers. Only recently, some banks started toreintegrate...