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The expansion of varieties in the new age of advertising
Baslandze, Salomé; Greenwood, Jeremy; Marto, Ricardo; … - 2023
The last decades have seen large improvements in digital advertising technology that allowed firms to better target … specific consumer tastes. This research studies the relationship among digital advertising, the rise of varieties, and economic … welfare. We develop a model of advertising and varieties where firms choose the intensity of digital ads directed at specific …
Persistent link: https://www.econbiz.de/10014368574
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Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad; Khrouf, Lilia; Frikha, Azza - In: International journal of technology marketing : IJTMkt 16 (2022) 3, pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
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The expansion of varieties in the new age of advertising
Baslandze, Salomé; Greenwood, Jeremy; Marto, Ricardo; … - 2023
Persistent link: https://www.econbiz.de/10014368635
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Brand and price advertising in online markets
Baye, Michael R.; Morgan, John - In: Management science : journal of the Institute for … 55 (2009) 7, pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
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B2B web sites : advertising or relationship development?
Usunier, Jean-Claude; Ivens, Björn Sven; Roulin, Nicolas - 2008
Persistent link: https://www.econbiz.de/10008799158
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E-business solutions in the mobile advertisement
Loho-Noya, Meiga; Wei, June; Jones, Charlotte A. - In: International journal of business and systems research 5 (2011) 5, pp. 475-493
Persistent link: https://www.econbiz.de/10009376023
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Special issue: Contemporary issues in internet marketing and advertising
Plakoyiannaki, Emmanuella (contributor) - 2014
Persistent link: https://www.econbiz.de/10011349140
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Rules of advertisement in an electronic age
Kadir, Rokiah - In: International journal of law and management : IJLMA 55 (2013) 1, pp. 42-54
Persistent link: https://www.econbiz.de/10009722364
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Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal; Brown, Brian P.; Milne, George R. - In: Industrial marketing management : the international … 43 (2014) 5, pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
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A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 668-691
Persistent link: https://www.econbiz.de/10011296914