Trade has proven to be a suitable field for introduction of scientific and technical achievements despite the fact that a large part of the transactions are (remain) customized by the seller-buyer contact. Technical progress in trade means quantitative and qualitative changes in the application...

This study investigates the impact of service quality and communication quality on relationship quality, as well as its influence on customer loyalty. Also, this study seeks to identify those intrinsic factors that best explains the structure of relationship quality construct. The conceptual...

Success in human resource management (HRM) depends on the question of whether applied practices of HRM meet specific contingency factors and are appropriately configured. Using this argument, the present article examines HRM in professional service firms (PSFs) in pursuit of three objectives....

Under the context of digital health, I explore the potential opportunity costs associated with giving customers a sense of success. Using large-scale data from a popular mobile fitness application, I show that many users who enjoy certain past successes need not necessarily upgrade to the...

The importance of branding in the context of new venture creation – especially as for B-to-B service ventures – is not undisputed and in particular under-researched. In the face of the research gap and the rather early stage of research, a conceptual investigation into the role of branding...

The employees deliver services to customers and interact with them using emotional labor. The causes of emotional exhaustion under several circumstances have been thoroughly investigated. One approach is to view the employee-customer interaction as an actor-audience relationship, known as...

Many digital platforms with large product assortments endorse a selected group of items to facilitate user choice. While it is intuitive that endorsed items may enjoy considerable benefits from increased sales, little is known about the effect of such platform endorsement on unendorsed items and...

Intermediaries, like real estate agents, Consumer Reports, and Zagats, have long helped buyers to identify their most suitable options. Now, the combination of databases and the Internet enables them to serve consumers dramatically more effectively. This article begins by offering a three-part...

V raziskavi, ki je predstavljena v referatu, smo želeli ugotoviti vlogo in značilnosti e-poslovanja hotelov na Gorenjskem. V vzorec smo zajeli visoko kategorizirane hotele, v rangu od 3 do 5 zvezdic in analizirali vsebino spletnih strani. Pri tem smo bili pozorni na uporabo socialnih medijev...

THE RIGHT OF PUBLICITY: PRIVACY REIMAGINED FOR A PUBLIC WORLD (Harvard University Press 2018), 256 pages, considers the opportunities and risks that today’s right of publicity laws pose. The right of publicity has become a negative force ― suppressing speech, blocking otherwise lawful uses...