Corporate Social Responsibility is no longer an object of novelty in literature or the business sector. The practices in this matter have became a new area of activity expansion and a new way that companies use to strengthen their image, consumer appreciation and even employees motivation. The...

This paper presents a case study of a social marketing intervention, developed as an action research project, which applied marketing principles and practices to the public policy challenge of reducing the incidence of deliberate countryside fire-setting in certain communities. This represented...

A quasi-experimental design (N=517) was used to investigate the effect of corporate support of a charity in an ad on audience response to the supported charity. The results indicate that corporate support of a charity appears not to influence audience attitudes and donation intentions for the...

This research work sets out the objective of developing and estimating the young alcohol adoption model. This model points out the importance of values, moreover it meassures how influence values over attitudes, beliefs and emotions. The obtained results point out not only the antecedent role...

The structure of higher education is constantly changing world-wide - including Hungary. The traditional view of Higher Education as a ‘public good' financed by the state, is weakening since it is becoming increasingly obvious that governments cannot afford to finance the growing demand for...

This paper shows the growing interest that corporate volunteering is offering in our country. Once the notion and the basics of corporate volunteering are presented, we make a special emphasis on its ability to bind the company with its agents of interest, mainly in its strategic capacity. The...

Reliability is a key aspect to guarantee e-government initiatives' success and viability. This work analyzes several antecedent factors of the reliability of e-government services. Specifically, we focus on perceptions about the characteristics of e-government services (perceived security and...

This paper presents a descriptive overview of the management actions for the benefit of the Community, carried out by companies belonging to business organizations that promote CSR in Uruguay. In the first place the paper contains an analysis of the documentation provided by this kind of...

The contribution is based on the theoretical presumption that the successful and balanced spatial development at all hierarchical levels (local, regional, national, EU, global) depends on close and effective partnership, cooperation and communication of many groups of the different actors. It...

The principal aim of this study is to analyze the internal and external Corporate Social Responsibility (CSR) functions attributed by university students to enterprises in their habitual economic activity, just as the influence of academic background in such subjective perceptions. Self-reported...