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Applying marketing mix constructs in higher education : the case of an MBA program in the UAE

Meraj, Mohammad A.; Fernandes, Cedwyn J.; Ross, Kieran J. - In: International journal of business and globalisation : IJBG 16 (2016) 2, pp. 149-170

Persistent link: https://www.econbiz.de/10011616708

Sozialmarketing

Wolde-Lübke, Friederike in; Berswordt-Wallrabe, Martin von - FH Münster / Fachbereich Gesundheit - 2016 - 2. Auflage

Persistent link: https://www.econbiz.de/10011617094

Marketing approach for non-profit organizations

Ayyildiz, Hasan; Akmermer, Bilgen; Akyüz, Ahmet Mutlu - In: Handbook of research on managerial solutions in …, (pp. 156-181). 2017

Persistent link: https://www.econbiz.de/10011565061

Star for life

Rosencreutz, Annette - In: Brands with a conscience : how to build a successful …, (pp. 27-30). 2016

Persistent link: https://www.econbiz.de/10011570231

Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations

Boenigk, Silke; Becker, Annika - In: Nonprofit management & leadership 27 (2016) 2, pp. 181-198

Persistent link: https://www.econbiz.de/10011637040

The nonprofit marketing process and fundraising performance of humanitarian organizations : empirical analysis

Čačija, Ljiljana Najev - In: Management : journal of contemporary management issues 21 (2016) 2, pp. 1-25

This paper links the fundraising success of nonprofit organizations to their marketing process. Financial and non-financial dimensions of fundraising performance are included in the study, as to demonstrate both aspects of the intended outcomes. The empirical part of the paper is based on...

Persistent link: https://www.econbiz.de/10011644099