In most of the developed countries social marketing has been a well accepted concept in the non-profit arena. But in India and other developing countries where there is real need in various undisturbed social issues, the concept is not at all clear and is confined to only few family planning...

An examination of the evidence from twenty case studies of behavioural change projects identifies common and specific elements which led to their success. Using evidence from a recent EU project, the paper discusses the design of travel behaviour change campaigns, with specific reference to the...

Cigarette packages in almost all countries in the world carry health warnings to inform consumers about the risks of smoking. Health warnings on packages are appealing both because of their low cost to regulators and their unparalleled reach among smokers. They constitute the most cost-effective...

The success of organ transplantation has led to the primary problem facing transplantation today: lack of sufficient organ donors. In the US, the number of individuals awaiting organ transplantation has been growing by 15% per year but the number of donors has only increased by approximately 5%....

In this article, we describe the preliminary results of an ongoing project to improve the dynamics of innovative teams. We investigate how to design a system that allows employees in an open space to swap the place with a colleague for one day. We call this system “Pick my desk and go” and...

We study how intentions to comply with the self-isolation restrictions enacted in Italy in response to the COVID-19 crisis respond to the length of their possible extension. Based on a survey of a representative sample of Italian residents (N=894), we find that respondents who are positively...