The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing". Structured in accordance with the sessions of the mentioned...

On the basis of international and Hungarian studies and research results, the subject of this paper is health care, moving towards a bio-psycho-social model, meanwhile struggling with financing problems. In medical attendance, an increasing attention is paid to risk communication and user...

This article is highlighting the fact that the Internet is a revolution greatly speculated by the marketing instruments. It has redefined the way that organizations (public or private) are conducted. They still need to remember that the Internet has not captured the entire world population and...

In cybernetics sense the management of the administration involves the administrative-management processes planning and accounting, dissemination of administrative management information, decision making, feed back. Now days according to Lisbon contract we have to think to a new management...

The paper presents the relation between citizens and public service providers from the view of the applicability of the theory of consumers' interests and operation of the market mechanisms in the public sector. The roles between the provider and consumer/ user of the service are continuously...

Since the beginning of this decade, B2C relationships between consumers and cultural industry have been growing in Spain. Although some studies have focused on self-service and use of technology in service delivery, few have explored the role of perceived value in consumer evaluation of...

The organizations of the non-profit sector are sometimes considered pillars of the (re)construction of „ civil society", other times, components of „ social economy" and, every time, organizations of the non-governmental sector that answer the needs of free association of citizens or...

Cause related marketing is a strategy that aims to communicate a company's striving for corporate social responsibility and to improve brand image. Previous studies showed that psychological factors have a central role in the CRM strategy as they influence the extent of people's emotional...

There were 279 road fatalities on Irish roads in 2008 - the lowest level since records began. Young male drivers are 7 times more likely to be killed on Irish roads than other road users. The car driver fatality rate was found to be approximately 10 times higher for young male drivers than for...

University environment is experiencing important changes that have to be managed in order to ensure universities' competitiveness. In recent years, Spanish university institutions, as other institutions in their immediate surroundings, have had to face an increasingly competitive environment. In...