Dutta, Shantanu; Bergen, Mark; Levy, Daniel; Ritson, Mark; … - In: MIT Sloan Management Review 43 (2002) 3 (April 15, 2002), pp. 61-66
Companies that know how to set the right prices for their products and services understand that pricing isn’t simply a matter of good tactics. By investing in specific areas of organizational capital, they’ve made it a strategic weapon that competitors can only envy.