Purpose: The purpose of this paper is to examine consumer perceptions across various countries, and uses content analysis in order to compare individual countries’ perceptions of ethicality over three business domains: price, product and service. Design/methodology/approach: The data...

Purpose: The unethical behavior of businesses toward their customers is thought to contribute to a loss of trust and confidence in the integrity of American corporations. Distrust between the two parties in the marketplace inhibits business transactions. The business ethics index (BEI) was...

Purpose: The purpose of this study is to measure differences on the business ethics index (BEI) between respondents of different political affiliations (i.e. democrats, republicans and independents). The BEI was originally developed as an indicator of consumers’ sentiments toward the...