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Prior studies intensively rely on lifestyle segmentation to investigate the patterns of purchase and consumption … decisions. However, the literature does not specifically relate lifestyle profiles with the types of consumer decisions (i … associated with lifestyle segments, while consumption decisions differ among the segments. Meanwhile, lifestyle is more likely …
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Purpose To explore the characteristics of Art Workers in Colombia, expressed in terms of lifestyles and consumption practices, as well as the relationship between symbolic consumption and the social identity of the group. Design/methodology/approach For this quantitative study, the instrument...
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