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The youth cultural icon of the 21st century

Dhaliwal, Josh - In: Young Consumers 4 (2003) 1, pp. 29-34

Examines the impact of the mobile phone on children and young adults. Emphasises that children view the mobile phone in quite a different way from that of adults, who regard it from as functional; young people regard the mobile phone as more controllable than PCs or the internet, and like to...

Persistent link: https://www.econbiz.de/10015044011

Selling politics to young people

White, Clarissa - In: Young Consumers 4 (2003) 2, pp. 41-46

specifically aimed at youth. Concludes that a balance is needed between engaging young people in the democratic process and …

Persistent link: https://www.econbiz.de/10015044021

How to tap into the teen text market

Tryan, Todd - In: Young Consumers 4 (2003) 4, pp. 31-38

Explains the importance of texting in order to market to youth using the highly popular SMS channel. Outlines the …’s Books, the Smash Hits text club campaign, Barclays Bank’s youth accounts and its exclusive SMS game, Warner Village Cinemas …

Persistent link: https://www.econbiz.de/10015044038

Advertising and millennials

Syrett, Michel; Lamminman, Jean - In: Young Consumers 5 (2004) 4, pp. 62-73

Identifies five features which distinguish the millennial generation (or Generation Y), focusing on young people aged 18 to 24: intimacy, loyalty, awareness, balance, and risk. Examines each of these: intimacy refers to the reliance of millennials on mobile phones and the internet to initiate as...

Persistent link: https://www.econbiz.de/10015044077

Collections of cool

Saxton, Graham - In: Young Consumers 6 (2005) 2, pp. 18-27

the youth market. Discusses youth culture and the youth market’s characteristics in an age of media explosion and … sameness rather than indicate difference. Describes the Collections of Cool research project at MTV, which analyses the youth … market, and MTV’s “Switched On” publication covering microtrends in youth culture: this has identified likely hot artists and …

Persistent link: https://www.econbiz.de/10015044079

Youth trends in China

Jun Zhang, Gloria - In: Young Consumers 6 (2005) 2, pp. 28-33

children and youth. Finds that gender is important in children’s choice of toys and games, especially for boys, and that …

Persistent link: https://www.econbiz.de/10015044086

Branding in an entertainment culture

Pillot de Chenecey, Sean - In: Young Consumers 6 (2005) 3, pp. 20-22

consumers, not exhibit stunned desperation at the explosion in prosumer blogsites. Concludes that youth culture in the UK is …

Persistent link: https://www.econbiz.de/10015044094

Brand expectations of US youth

Passikoff, Robert - In: Young Consumers 6 (2005) 3, pp. 26-29

Introduces the Brand Keys Customer Loyalty Index, which assesses customers’ needs, values and brand perceptions in 35 industries, covering 222 brands; this information is related to the loyalty drivers for that industry, which describe how a consumer views the competing offerings in that...

Persistent link: https://www.econbiz.de/10015044096

Joined‐up texting: mobile phones and young people

Haste, Helen - In: Young Consumers 6 (2005) 3, pp. 56-67

Looks at the part that mobile phones play in young people’s lives. Emphasises that mobile phones are not just landline substitutes but are personal extensions, identity statements and fashion statements; paradoxically, the control they give to their owners to communicate when and where they...

Persistent link: https://www.econbiz.de/10015044100

Shopping generation

Mayo, Ed - In: Young Consumers 6 (2005) 4, pp. 43-49

Reports research by the National Consumer Council (NCC) into UK children’s experiences and views as consumers; this survey of 10 to 19 year olds found that they form a new shopping generation which is more even consumer brand oriented than American counterparts but feels vulnerable and is...

Persistent link: https://www.econbiz.de/10015044108