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Purpose – The purpose of this paper is to investigate whether and how participating in a branded Biennale (Venice) may legitimate and promote selected artists from the emerging markets of Venezuela and Thailand alongside art market leaders. Design/methodology/approach – Research was...
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Explores the impact of divorce upon the fashion consumption of divorced men. Based upon 104 semi‐structured interviews with divorced men, the study identifies four stages of fashion shopping behaviour of divorced male consumers. In particular, the study notes that divorced men expect fashion...
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