The rapid development of technology and information certainly has an impact on the way people shop, namely online shopping. The COVID-19 pandemic also made people have to use masks, where the use of masks can cause skin problems such as acne, bacterial infections, to eczema, besides that the...

This study attempts to gain a deeper understanding of the complex relationship between the brand color and brand personality perception by the customers. Combining data from a survey with accurate measurement of brand colors, a disaggregation analysis has been employed to identify how each...