Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : an empirical examination
Year of publication: |
2011
|
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Authors: | Leischnig, Alexander ; Schwertfeger, Marko ; Geigenmüller, Anja |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 18.2011, 3, p. 218-223
|
Subject: | Einzelhandel | Retail trade | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kosmetik | Cosmetics |
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