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Consumer behaviour and coping...
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Consumer behaviour
21
Konsumentenverhalten
19
Mexico
9
Mexiko
7
Brand image
6
Brand management
6
Markenführung
6
Markenimage
5
Brand
4
Emotion
4
Markenartikel
4
Beziehungsmarketing
3
Brands
3
Emerging economies
3
Environmental consciousness
3
Family
3
Innovation
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Schwellenländer
3
Umweltbewusstsein
3
Brand love
2
Cognition
2
Counterfeits
2
Customer satisfaction
2
Day reconstruction method
2
Experienced well-being
2
Familie
2
Kognition
2
Kundenzufriedenheit
2
Market research
2
Marktforschung
2
Neuromarketing
2
Product counterfeiting
2
Produktpiraterie
2
Relationships
2
Time
2
USA
2
United States
2
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Online availability
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Undetermined
18
Free
2
Type of publication
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Article
41
Book / Working Paper
5
Type of publication (narrower categories)
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Article in journal
20
Aufsatz in Zeitschrift
20
research-article
6
Aufsatz im Buch
4
Book section
4
Case study
1
Collection of articles of several authors
1
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1
Sammelwerk
1
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Language
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English
40
Undetermined
6
Author
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Castaño, Raquel
46
Quintanilla, Claudia
11
Reimann, Martin
8
Felix, Reto
6
Kacker, Manish
6
Perez, María Eugenia
6
Sujan, Harish
6
Sujan, Mita
6
Bechara, Antoine
4
Carrete, Lorena
4
Centeno, Edgar
4
Flores, David
3
González, Eva
3
González, Eva M.
3
Ayala, Edgardo
2
Lozano, Gerardo
2
Martinez, Raúl
2
Núñez, Sandra
2
Perez, Maria Eugenia
2
Rajagopal
2
Reyes, Adán
2
Sánchez, Marijose
2
Treviño, Teresa
2
Zaichkowsky, Judith
2
Zaichkowsky, Judith Lynne
2
Ayala Gaytán, Edgardo Arturo
1
Carete, Lorena
1
Carrete-Lucero, Lorena de la Paz
1
Cárdenas, Diana
1
Do, Sydni Fomas
1
Eugenia Perez, Maria
1
Gretz, Richard T.
1
Gretz, Richard T.
1
Henry, Paul
1
Lopez, Alberto
1
Marin, Alex
1
Martinez, Israel
1
Martinez, Josefina
1
Morales, Ricardo
1
Nunez, Sandra
1
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Institution
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IGI Global
1
Published in...
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International journal of leisure and tourism marketing : IJLTM
6
Journal of Consumer Marketing
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
International journal of business competition and growth : IJBCG
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Qualitative Market Research: An International Journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Business analytics and cyber security management in organizations
1
Cracking the code : leveraging consumer psychology to drive profitability
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International Journal of Consumer Studies
1
International journal of consumer studies
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of marketing theory and practice
1
Journal of the Association for Consumer Research : JACR
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
Premier reference source
1
Start-up enterprises and contemporary innovation strategies in the global marketplace
1
The Oxford handbook of management in emerging markets
1
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ECONIS (ZBW)
28
OLC EcoSci
10
Other ZBW resources
7
RePEc
1
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1
Consumer behaviour and coping strategies in an economic crisis : evidence from Mexico
Castaño, Raquel
;
Parra, Isabella A.
;
Zavala, Alba María
- In:
International journal of business competition and …
1
(
2011
)
4
,
pp. 332-345
Persistent link: https://www.econbiz.de/10009958572
Saved in:
2
When the green in green packaging backfires : Gender effects and perceived masculinity of environmentally friendly products
Felix, Reto
;
González, Eva M.
;
Castaño, Raquel
; …
- In:
International Journal of Consumer Studies
46
(
2021
)
3
,
pp. 925-943
Persistent link: https://www.econbiz.de/10012635150
Saved in:
3
Preparing for the adoption of the new arrival
Castaño, Raquel
;
Sujan, Mita
;
Kacker, Manish
;
Sujan, Harish
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 16-23
Persistent link: https://www.econbiz.de/10003902470
Saved in:
4
Cross-border shopping: family narratives
Castaño, Raquel
;
Perez, María Eugenia
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003940033
Saved in:
5
Understanding the passion of soccer for Mexican consumers
Castaño, Raquel
;
Núñez, Sandra
;
Sánchez, Marijose
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10003970562
Saved in:
6
Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia
;
Castaño, Raquel
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
Saved in:
7
Special issue: Does customer satisfaction drive tourism marketing?
Castaño, Raquel
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009010480
Saved in:
8
Novel versus familiar brands : an analysis of neurophysiology, response latency, and choice
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 745-759
Persistent link: https://www.econbiz.de/10009579972
Saved in:
9
How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
Saved in:
10
Understanding technolgoy adoption processes of Low-Income Consumers
Castaño, Raquel
;
Lozano, Gerardo
;
Martinez, Raúl
; …
- In:
International journal of business competition and …
2
(
2012
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10009427478
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