Michon, Richard; Yu, Hong; Smith, Donna; Chebat, … - In: International Journal of Retail & Distribution Management 35 (2007) 6, pp. 488-501
Purpose – The purpose of this paper is to explore how the shopping mall environment impacts on hedonic and utilitarian shopping experiences, and approach behaviour of fashion leaders and followers. Design/methodology/approach – Fashion shoppers' response and behaviour has been modelled in an...