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The CMO and the Future of Marketing - Tomorrow's CMOs will need a broader skill set to survive and thrive
Day, George S; Malcolm, Robert - In: Marketing management : a quarterly business management … 21 (2012) 1, pp. 34-44
Persistent link: https://www.econbiz.de/10009960831
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An Outside-In Perspective to Strategy - Step outside to see what's important
Day, George S; Moorman, Christine - In: Marketing management : a quarterly business management … 20 (2011) 3, pp. 22-30
Persistent link: https://www.econbiz.de/10009341444
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SUSTAINABILITY AND INNOVATION - Innovating in Uncertain Markets: 10 Lessons for Green Technologies
Day, George S; Schoemaker, Paul J H - In: MIT sloan management review 52 (2011) 4, pp. 37-47
Persistent link: https://www.econbiz.de/10009180062
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Consumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth in Lending.
Day, George S; Brandt, William K - In: Journal of Consumer Research 1 (1974) 1, pp. 21-32
Persistent link: https://www.econbiz.de/10005735828