Chan, Tommy K. H.; Cheung, Christy M. K.; Shi, Na; Lee, … - In: Industrial Management & Data Systems 115 (2015) 1, pp. 182-206
Purpose – The purpose of this paper is to examine the factors associated with user satisfaction in the social network sites (SNSs), and to explore the moderating effects of gender on user satisfaction. Design/methodology/approach – A research model was built upon the expectation...