Web strategies to promote internet shipping : is cultural-customization needed?
Year of publication: |
2009
|
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Authors: | Sia, Choon Ling ; Lim, Kai H. ; Leung, Kwok ; Lee, Matthew K. O. ; Huang, Wayne W. |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 33.2009, 3, p. 491-512
|
Subject: | Online-Handel | Online retailing | Website | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Interkulturelle Beziehungen | Cross-cultural relations | Experiment |
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