Showing 1 - 10 of 35,906
Das Internet bietet für Unternehmen enorme Gestaltungsmöglichkeiten im Marketing-Mix. Dazu zählt die Produkt- oder …
Persistent link: https://www.econbiz.de/10005840603
Persistent link: https://www.econbiz.de/10005844403
This work assesses innovation diffusion models and their application in marketing management. Its two principal aims ….) and the overall goal of a model investigation (sales forecast, pricing etc.). In the second part of this work the new …
Persistent link: https://www.econbiz.de/10009467003
eingehend mit dem Bereich des Absatzes und hier wiederum rechtausführlich mit dem Marketing-Instrument Preis …
Persistent link: https://www.econbiz.de/10005869883
In der Wirtschaftspraxis wird dem Internet oft keine vorrangige Bedeutungfür die Preispolitik beigemessen, obwohl spektakuläre Erfolgedigitaler Produkte im Internet maßgeblich auf eine die Spielregelnder Internet-Ökonomie geschickt nutzende Preispolitik zurückzuführensind....
Persistent link: https://www.econbiz.de/10005869887
Persistent link: https://www.econbiz.de/10011383455
The study of marketing margins and price transmission on various commodity markets has been a popular research topic of …. Homogeneity tests are rejected, suggesting a mark-up pricing strategy. Price transmission modelling suggests that, price …
Persistent link: https://www.econbiz.de/10005805048
relate it to many known results in the marketing, economics, and operations management literatures. …
Persistent link: https://www.econbiz.de/10009203819
This paper presents a model for analyzing the impact of joint decision policies on channel coordination in a system consisting of a supplier and a group of homogeneous buyers. The joint decision policy characterized by the unit selling price and the order quantity is coordinated through quantity...
Persistent link: https://www.econbiz.de/10009203913
This paper investigates the pricing and restocking fee decisions of two competing firms selling horizontally …. This paper was accepted by Jagmohan S. Raju, marketing. …
Persistent link: https://www.econbiz.de/10009204171