,national brands need to adapt their marketing strategies to deal with this growing competition. Focusing on pricestrategies, recent …

The study of marketing margins and price transmission on various commodity markets hasbeen a popular research topic of …. Homogeneity testsare rejected, suggesting a mark-up pricing strategy. Price transmission modelling suggeststhat, price …

readily and in a manner hitherto impossible. Underpinning these interactions, auction pricing mechanisms have enabled … Internet transactions in novel ways. Despite this massive growth and new medium, empirical work in marketing and economics on … essay, ``Sponsored Search Auctions: Research Opportunities in Marketing,'' outlines areas of future inquiry that I intend …

objectives. There are two main pricing strategies that firms may use to defend against a competitive market entry. The first of … these options, limit pricing (or entry deterring price), may be utilized prior to competitive entry. The second option …, aggressive (predatory) pricing, may be executed post-entry. The effectiveness of both of these options is still controversial …

Although take-it-or-leave-it pricing is the main mode of operation for many retailers, a number of retailers discreetly … haggle-prone customers negotiate down. In order to effectively measure the benefit of dynamic pricing and negotiation in such … a retail environment, one must take into account the interactions among inventory, dynamic pricing, and negotiation. The …

this approach offers a framework for water utilitiesto structure their service delivery with appropriate pricing and serve …

price determination while, at the same time, (2) full-cost pricing is most commonly accepted pricing policy of construction … microeconomic theory provides a useful means of analysis, it offers little for the practice of pricing, which is much more closely … related to the marketing discipline than economics. …

marketing mix strategies. The use of standardized strategies for these niches with different perception and behavior linkages …

We analyze a finite horizon, single product, periodic review model in which pricing and production/inventory decisions … distributions depend on the product price. Pricing and ordering decisions are made at the beginning of each period and all shortages … objective is to find an inventory policy and a pricing strategy maximizing expected profit over the finite horizon. We show that …